This Generation – Maurizio Cattelan

Bringing back 'This Generation- meet the designer theme, holding to the spirit of our newly redesigned Hyde Park showroom highlighting Seletti and its vibrant product ranges we would like to share the story of Maurizio Cattelan – Seletti Toiletpaper Designer.  Cattelan was born in Padua, Italy, in 1960. Cattelan has no formal training and considers himself an “art worker” rather than an artist, has often been characterized as the court jester of the art world.

Maurizio Cattelan

Maurizio Cattelan, in collaboration with the Italian photographer Pierpaolo Ferrari, created ToiletPaper Magazine; a bi-annual visual publication. Started in 2009, it still runs and still is an interesting mix of cultural forces on the artistic publishing world.

The entire Toilet Paper philosophy is based on compelling and often disturbing images, our minds race to make sense of them, thereby leading to fantastic interpretation and creative thinking. Toilet Paper, if anything, can be seen as an artist’s attempt to make sense of the random and the arbitrary – and in so doing lends to us a powerful artistic voice.

In 2013, Toilet Paper collaborated with an Italian design company, Seletti, to create a series of tableware and kitchen objects that were heavily inspired by the motifs inherit in the magazine itself. Many Toilet Paper images are contained within the objects, such as the infamous severed fingers (available in enamel plates and mugs instore), a kitchen plunger, a rampant horse and many others and are “perfectly aligned with the pop spirit of the magazine”.  

The idea of an image being one of the most important and primal ways of understanding art that dates back to cave paintings on stone walls – humanity has always had a longing for narrative and story, and images are understood on a similar level that music is. By diverting language, everyone in the world is able to see an image and understand it, for an image is itself true – no matter what kind of manipulations went into the composition of the image itself, images cannot lie. By not allowing the viewer anything other than a glimpse, a single frame, the interpretative parts of the viewer’s imagination are allowed to run wild. Like ceramicplates with a ‘Toad Burger’ or eyeballs on them.

Celebrating Dads with DieselLiving with Seletti

Finding the perfect gift for Father’s Day is effortless with a choice of two styles of Diesel Living by Seletti to choose from The Machine Collection and Cosmic Diner available in store. We will have your gift wrapped and hand delivered in Johannesburg. Simply phone or email us at Generation (+27 11 325 6302/5963 | and we will get onto it.

Check out the ranges below or visit our website to view more gifts for that special Dad in your life.

MACHINE COLLECTION is a ceramic interpretation of the gears and cogs of industry, rendered with toothed edges and impressions, finished in an industrial white or transparent glass. The full collection gets its inspiration from the global imagery of mechanics, and consists of plates and bowls, cutlery, containers, glasses and mugs. A full range meshed together for a full dynamic setting.

COSMIC DINER is the visionary and poetic tableware collection inspired by the universe. The Starman vase replicating an astronaut down to the smallest detail; the Rocket salt and pepper grinders in the shape of missiles; and the Meteorite glasses that, electroplated with nuanced gold finish and available in two sizes, are made of blown glass with a double chamber. Hand Rockets are heavy brass candle holders; the shape has been designed to be complete rocket silhouette when not in use. Its form can be modified when used with a candle, with the removable lid that can be used as a flame stopper.

This Generation - Bernard-Albin Gras

Returning to our 'This Generation- meet the designer’ theme, and with new Lampe Gras arriving in our Hyde Park store soon - it is only appropriate that we share the story of Bernard-Albin Gras. Bernard-Albin Gras was the son of a draftsman and a homemaker in the small town of Saint-Raphaël, France. He was considered one of the most innovative designers of the 20th century. As an Architect, Engineer, and Designer he was renowned for the creation of the ‘Gras’ lamp.

Bernard-Albin Gras

The La Lampe Gras lighting collection was created as a series of lamps for office and industrial use during 1921. The timeless details and functional aesthetics of the Gras lamps, desk lamps, floor lamps, ceiling lights, and wall lights were considered as an original innovative design ahead of its time. The arms, stems, brackets, and bases of the Gras lamps are ergonomically designed, making them user-friendly for both residential and commercial uses.

215 - Graphical, solid and distinguished looking it is a must-have for any self-respecting aesthete.

Just after the war, the interest in his work interconnected to its aesthetic and functionality grew and the Gras lamp captured the Golden Age of design in France; defining the style of that period. Gras’s lamps were soon found in machine shops, research laboratories, design studios and operating rooms. Architect Le Corbusier even enveloped the design for his own projects because it correlated his idea of the perfect object/tool: a form reduced to its pure function, free of superfluous ornament.

205 - Perfect on a desk, a sideboard or a low-table.


411 - Floor lamp: an ideal height (120 cm) next to a sofa, it will be so gracious and discreet.

A new addition to the iconic brand, is a great selection of different shade finishes, from a frosted glass to a new raw copper shade. Lampe Gras is a company based in the past; with an outlook towards the future. 

Here at Generation; we find that no interior is complete without considered lighting. From a stylish yet practical 205 desk light to the ever elegant 215.

Next to your favourite occasional chair, Lampe Gras is the perfect brand to bring that sophisticated, yet functional, look into your interior. 

Lampe Gras continues to be used in interiors today, without the slightest alteration or modification to its original design. Bernard-Albin Gras’s talented and visionary design has most certainly proven to be timeless. 

Design Joburg: 'The Sample Library'

Generation is very honoured to be a part of a beautiful collaboration with architect Joe Van Rooyen of JVR Architects and Interiors for Design Joburg. Come and view our ‘Sample Library’ from Friday and engage in a physical experience of beauty at the Sandton Convention Centre.  

This installation communicates a design interpretation of an Architect’s sample Library by observing at the notion of crafting ideas throughout the curation and execution of them. The stand was custom designed to evoke inspiration to all who ‘inhibit’ the space through a meticulous layering of deign language that speaks to the vision of all of us. ‘The Sample Library’ represents a physical space, an intimate creative environment in which people can imagine themselves in.

Joe and Julia have woven together this ingenious space interlocked with sensitivity and longevity that is thought to inspire creativity. The look and feel of their work is based on raw products such as wood, steel, leather and clay. Much like that seen in the craftsmanship displayed in the featured LL04 piece, by the late Maarten Van Severen for De Padova, with the natural patina of leather fixed to the raw stainless steel frame. The crafting of the architect’s scale models out of exotic timber from chisels to coach building tools used in the early 1900’s by Make Furniture, Forest Flooring and Rubio Monocoat. The raw hewn steel transformed by Pazz Design into a sculptural dimension.

'Sample Library' Graphic feat. LL04

We look forward to seeing you there.


Date: 12 – 14th May 2017.

Time: Doors are open from 10 am.

Venue: Sandton Convention Centre.

Tickets can be purchased on

This Generation - CtrlZak

Generation has had a busy and wonderful April, and a happy Easter celebrating with one of our favorites - the Hybrid Collection. Subsequent to a little detour reporting back on Milan Design Week, we return to ‘This Generation – meet the Designer' theme, it is only fitting we share the story CtrlZak; the designers behind the Hybrid range. 

The unique and somewhat controversial Hybrid Collection, by Seletti, was created by CtrlZak with the intent to reflect on the complex history of the production of porcelain and the interchange between the aesthetics of the Eastern and Western design. As the Chinese for centuries were innovators in the production of ceramics, and Europe has mimicked their honoured traditions for years. Over time, this relationship has changed hands, with the Chinese products of today imitating that of European origin. This contrasting relationship or split personality is so appropriately represented by dividing each piece of tableware into Eastern and Western halves resulting in a surprising contemporary twist and strong overall design. The Hybrid pieces are clearly divided between East and West with a coloured line marking the break between the two styles, and each side being of a different colour palette and motif.

Hybrid Valdrada Fruit Bowl

Half and half. Well, so it seems. Owing to the popularity of this revolutionary idea of breaking up and then rejoining the two cultures of design as one piece, unlike the earlier inspiration of the CermamiX range, the plates, bowls and cups in the new Seletti Hybrid range are cast as single objects in bone china.

Hybird Clarice Set of 3 Large Glasses

Hybrid Melania Vase in porcelain 

A still of pieces from the Hybrid Collection  

Although the Hybrid collection is based on intricate and respected designs, the collection pieces have been made to be loved and used. The tableware is dishwasher safe and suitable for an everyday home. Please visit our website ( or come see us in store at Hype Park Corner and pick out some of your favourite variations of the Hybrid designs.

Hybrid Euphemia Espresso Cup and Saucer

Milan Report Back

After an inspiring week exploring all that was on offer at Salone del mobile Milano 2017 we are excited to share with you the new and exciting work being produced by our iconic brands DePadova and Seletti.

The well renowned DePadova brand showcased the relaunch of their Santa Cecelia showroom. Showcasing a new image and new products alongside well-known pieces. Santa Cecelia has taken on an innovative layout approach, with the intent to create a space where every light, object, and piece of furniture is chosen with care and taste - cultivating the feeling of a real home. This “real home” feeling was excellently conveyed by DePadova in the Elle Decoration show house on display as part of Design week.

De Padova Santa Cecelia Showroom, Milan.

De Padova Stand, Salone del Mobile Milano.

On the Depadova stand itself we were pleased to discover new furniture pieces by the seasoned DePadova furniture designer Piero Lissoni.  DePadova will be adding the elegant Margherita chair and functional Mosaḯque modular sofa by Lissoni to their already iconic collection. Other new products that stood out for us were the simple yet elegant Cielo-Terra light by Studiocharlie, The Nota light by Elisa Ossino and a beautifully reworked Donzelletta chair by Michele De Lucchi. 

In complete contrast to the elegance and calmness of Depadov our other icon of design, Seletti, took design to the max, to the streets and to the people with design activations taking part throughout the city of Milan.

A highlight of the festivities held by Seletti was the DESIGN PRIDE parade, an explosion of design, fun and colour starting from Piazzale Cadorna, crossing the district of 5 VIE and finally ending its route in Piazza Affari. Seletti opened the procession with the celebration of some of their most significant collections and the notorious Cattelan’s “middle finger”. Close behind followed respected designers, banners, music and dance, parading through the city streets. To end off the affair everyone was invited to join the big party.

DESIGN PRIDE Parade, Milan.

Click on the link to view the official DESIGN PRIDE video:

On Tuesday the 4th April Seletti and Toiletpaper held an opening bar party at the Mediateca Santa Teresa, in the heart of the Brera Design District. The Toiletpaper BAR showcased an installation by Tino Seubert, where water and travertine were the stars for an unprecedented sensory experience.

Seletti also stole the show with the release of their new Banana Lamp. Holding to the brand’s witty and humorous spirit together with the uniqueness of Studio Job’s artistic imaginary, came the creation of this new product. The Banana Lamp is another perfect collaboration by Studio Job and Seletti

Seletti Banana Lamp

Until next year, Milano.

Generation in Milan

With the coming of the European spring, Generation is preparing ourselves for our annual trip to beautiful Milan to participate in Milan Design Week, which falls between the 4th-9th April. We are excited to immerse ourselves in a full week of the finest design and to discover the very latest collections of the best of International Design.

Our iconic Italian brand De Padova will be showcasing the latest and the very best of their collection during Milan Design week, and can be found at the Salone Del Mobile (Hall 20 booth C09-D10) as well as in their unbelievably beautiful Santa Cecilia Showroom (Via Santa Cecilia, 7, 20121 Milano, Italy).

For a taste of the showroom watch the video below.

De Padova Santa Cecilia Showroom, Milan, Italy.

Click on the link to see what De Padova design pieces we have in store to offer you in South Africa:

Seletti, another one of our key brands, will also have a stand Euroluce (Hall 13, E-03 ) the most important lighting design exhibition which runs in collaboration with Salone Del Mobile. Featuring their unique lighting solutions ( and including their new lighting for 2017, the first collection created in collaboration with Studio Job, the most creative contemporary design duo, new products by Marcantonio, a new lamp designed by Gio Tirotto and a new project of luminous letters.

Watch out for their exciting activations that will be happening over the period of the 4th-9th of April in and around Milan which include DESIGN PRIDE, the ironic and colourful parade of floats, music, dance, performances, that will pump up the Milan Design Week on Wednesday the 5th of April from 6 pm, moving through the 5VIE district and ending its ride in Piazza Affari with a big street party to conclude the affair. 

Seletti’s awesome collaboration with  Diesel Living, the Italian brand globally known for its satirically revolutionary designs - are opening a Diesel Living pop up home at Via Cesare Correnti 14, Milan, and can also be seen on display in Hall 16, A35 B28 –at the Salone  Fiera Milano, from 6pm to 11pm. 

If you are among the lucky ones who will be at the Salone del Mobile this upcoming week our very own Julia Day and Duncan Kriek would love for you to join them for an afternoon in Milan to take you on a personal tour of beautiful design. If you would like to find out more details and wish to join them for the afternoon please email directly to to arrange to meet up. Else keep your finger on the Generation pulse as Julia will be posting live from the show.

This Generation – Maarten van Severen

Coming back to our 'This Generation- meet the designer’ theme, after our De Padova Event at the start of this month - focused around the new design releases of the collection, it is only fitting that we share the story of the late Maarten van Severen. Van Severen is considered one of the few Belgian designers who managed to infiltrate the international design realm, he designed the LC03 armchair and the LL04 leather lounge chair that De Padova brought out from the design archives to be a part of the new releases in their respected furniture collection which can be viewed in South Africa at our Hyde Park store.

Maarten van Severen

Maarten van Severen came from an artistic family, his father was the abstract working painter Dan Van Severen and his brother Fabian Van Severen is also a designer. Van Severen studied architecture at the Saint-Lucas Institute in Ghent. In 1986 he started designing furniture, and in the following year established an independent workshop, where he pursued the limited, semi-industrial production of his own furniture designs.

The sense of the unified process of design and production was a fundamental aspect of his work, which was devoted to the innovative analysis of basic furniture types such as a chair, table, chaise longue, shelving, cabinet. Van Severen developed primary solutions for these categories based on a comprehensive investigation of the questions of form, material and construction.

The LC03 armchair (designed in 2003) with its structure in matt black powder coated steel and chassis in black polyester is a design to admire. The seat cushion is in cotton batting with polyurethane foam insert. Completely removable cover in fabric or leather. The frame has been reduced to one clear line, which almost inconspicuously supports the slender seat. The comfort of the chair is enhanced by the addition of a cushion.


The LL04 leather lounge chair (designed in 2004) is one of van Severen’s last works before his death due to the effects of cancer in 2005. The design is refined and has a distinct graphic line with some peculiar elements such as the one-sided armrest-table and the stitched detail. The seat has been constructed using a thin stainless steel frame onto which a saddle leather skin has been stretched. By doing this, the leather skin functions as a support and in time will sculpt to the shape of the user. This supporting the fact that the designer consciously intended for the product to be designed in such a way that it can grow with the user, imprinting themselves into the design.


This thought and care put into the designs is a testament to the ethos which De Padova upholds.

An Evening of Design with Generation

On Wednesday evening, the 1st March 2017, we hosted Roberto Gavazzi, CEO of DePadova and his fabulous Italian team, in our showroom in Hyde Park Corner, to share the story behind the latest DePadova furniture collection.

Roberto Gavazzi 

Surrounded by a beautifully curated store installation showcasing the collection, it was an inspiring evening that brought together many South African design enthusiasts from architects to interior designers, who sipped on Prosecco and ate delicious Italian fare, which together with the superbly designed De Padova pieces, had them believing they had been transported to Milan for the evening.

Introduced by the owner of Generation Julia Day who spoke about the brands unique history, Roberto touched on DePadova’s appreciation for honest and passionate design, which draws inspiration from the great design classics, from fine craftsmanship, and from a combination of extensive research and innovation allowing the collection to manifest a timelessness not easily found.

Julia Day

On show where the newly launched pieces such as the LLO4 lounge chair and the LCO3 armchair, works by the late Belgian furniture designer Maarten Van Severin, brought back from the archives and reissued by DePadova in 2016. The Sen tables by Kensaku Oshiro , the Firefly light by Alexander Ahnebrink , and the Mogaru pendants and floor lamps designed by Japanese design house Nendo were also presented on the night.



Sen Tables

Firefly Light

Mogaru Lamps

All in all, it was enlightening to hear Roberto Gavazzi tell the story behind each design in such a passionate and intimate tone. Roberto had the most admirable way with the audience and got them to interact and feel the products with ease and comfort, guests were lining up to be the next to get a chance to nestle into one of Roberto’s mentioned favorites the Square 16 leather sofa. This knack just illuminating his love and belief in the brand, which was such a pleasure to witness and be a part of.

Square 16 Sofa

Generation is privileged to be part of the DePadova family, a leading name in Italian design, as the one and only distributor of DePadova in South Africa.

Whats new at Maison&Objet?

The answer is : Everything. Held in Paris 20-24 January, M&O is the perfect opportunity for brands to launch new products and designs to the world. As the first major décor focused expo of the year, designers converge to exchange ideas and gain inspiration from both established and up and coming design houses.

We are always excited by what we see and this year is no exception. Seletti has launched several additions to existing ranges, keeping it interesting as only they can.

Two brand-new additions to the Seletti range, are Heritage furniture, and Sagra lighting.

Heritage furniture range, Seletti

Heritage, introduces a collection of turned wooden furniture, coupled with a muted jewel pallet of velvets, as well as a bolder patterned fabric for the outdoor pieces. Designed by Sebastian Tosi this collection adds to the growing selection of furniture pieces offered by Seletti.

Sagra Lighting, Seletti

Sagra Lighting, Seletti

 Sagra lighting takes its name from the Italian festivals that happen throughout the country, highlighting local ingredients as they come into season. The town gets decorated with bunting, and lights are strung between buildings to allow festivities to continue into the night. The designer of the lights, Gio Tirotto combined the two elements to create a whimsical lighting solution, with each light accompanied by a little flag of colour.

Two collections that have had new pieces added to their already impressive offering are Hybrid, and Seletti Wears Toiletpaper:

Hybrid rugs, Seletti

Hybrid rugs, Seletti

As statement pieces, CtrlZak have released these bold new rugs, as the latest addition to their Hybrid collection(one of our favourites); bringing together classic Asian and European designs in each piece, movinginterest from the dining table to the floor.

Seletti Wears Toiletpaper lighting

Seletti Wears Toiletpaper lighting

Light shades were the eye catching addition to the Seletti Wears Toiletpaper range – with familiar imagery from Maurizio Cattelan and Pierpaolo Ferrari adding an iconic element to your lighting choice in 2017.

Diesel living Work is Over, Seletti

Diesel living Work is Over, Seletti

As mentioned in our Blog post in November, the Work is Over collection has also been released, with the three pieces in primary brights; Helmet and tool box, both containers that can be used in a myriad of ways and settings, along with the safety cone vase.  This trio represent the latest edition to the Diesel collaboration with Seletti, to create interesting and quirky pieces for the home. 


Let us know in the comments below if you would like more information on any of these pieces, or simply let us know which was your favourite at M&O this year.

The 2017 Generation

Welcome back, we hope you are all well rested and full of zest for the New Year and all of the exciting design and creative opportunities it has to offer.

2016 was a year full to bursting, and it looks like 2017 is going to surpass it- We already have a few tricks up our sleeves:

Generation excited to see the completion of some beautiful design projects (watch this space) and the start of a variety of new ones on the drawing board. Always inspired by our clients and their appreciation of beautiful thing, we are appreciative of the trust they put in us every day, to create beautiful spaces for them, to live work and play in.

LL04 Lounger by Maarten Van Severen for De Padova.

Just unpacked is the iconic LL04 lounger, In natural leather and steel, designed by Belgian designer Maarten Van Severen for De Padova. The simple yet striking lines of this lounger make it one of the most beautiful pieces we have laid eyes on. We welcome more stock at the end of January, adding a little to your olfactory satisfaction, with new and old favourites in our exclusive range of home fragrances from True Grace. Another exciting shipment should also arrive in March/April, adding to our DePadova and Seletti collections. 

LL04 Lounger by Maarten Van Severen for De Padova.

We will, of course, be visiting the Salone del Mobile in Milan, in April, and will give you feedback on that magical place, with all of the latest releases from the design giants who gather from around the world. Watch out for our feedback on a select handful of other design fairs as they take place throughout the year- with Maison & Objet in Paris just around the corner.

Also, without speaking too soon, Generation has a secret project which we hope to unveil in the middle of the year. We can’t say too much, but trust that this one is worth waiting for…

And as we constantly strive to do, we promise to keep you updated with only the most beautiful design from some very talented designers.  We invite you to come in to the showroom and have a look at the treasures we have collected for you, drop us a mail or give us a call. Our highly qualified team of designers will be happy to help, offer advice, and organise your purchase, uniquely curated to suit your taste.

De Padova X Boffi

Following the Acquisition of De Padova, Boffi showrooms around the world have had an overhaul and are re-opening with the classic elements of De Padova pieces adding a touch more 'home' to their spaces. We love how the simple yet impeccable designs of the De Padova collection fit seamlessly into the slick Boffi spaces. See below for an overview of some of the showrooms around the world, as seen on the De Padova website

De Padova at Boffi Lyon

De Padova at Boffi Copenhagen

Boffi Studio La Coruna

Good news

We aren't going anywhere over the festive season, and will trade as usual for your convenience with these exceptions:

25/12/2016 - closed                                                                                                                                                                           26/12/2016 - 10am - 3 pm                                                                                                                                                                27/12/2016 - 10am - 3 pm                                                                                                                                                                  1/02/2017 - closed                                                                                                                                                                             2/01/2017 - 10am - 3pm


So please come through and have a relaxed chat with us about how we can help with your home renovation, with a careful  selection of classic design pieces from our exclusive European brands. Or simply pop in to find the perfect candle to provide a heavenly scent over the holidays. 

 Wishing all of our clients a restful festive season, and looking forward to an exciting and design filled 2017.

Ultimate Shopper


  1.  being or happening at the end of a process; final.                                                                                                                                           "It was the ultimate task before the end of the year"                                                                                                                                         
 2. being the best or most extreme example of its kind.                                                                                                                                  "She had bought the ultimate gift"

The year is almost done, and there is a frantic rush to make those last minute purchases, to find the perfect gift for your loved ones, or simply find something indulgent for yourself this festive season.

We have carefully curated our selection of gift ideas, from our European design collections, which you will find in our showroom in Hyde Park. Why not give a gift created by a world renowned designer- a unique piece that communicates an appreciation of beauty and the art of design .

 Come through to Generation from the 14th to the 19th December to find the ultimate gift in an oasis of calm. We will wrap your selections while you sip a freshly brewed coffee and nibble on a selection of baked delicacies.

Each member of the Generation team has selected their top pieces below, have a look and let us know in the comments which collection you like best

Julia chose a combination of classic and quirky, the Sen Table set in Greystone marble, one of the latest designs released by De Padova, the rocket #1 candle stick holder from the Diesel x Seletti Cosmic Diner Lunar range, the ultra sophisticated De Padova low chair, in leather, Seletti's stunning Noix bronze nut cracker and the Seletti wears Toilepaper pony bag by Maurizio Cattelan. 


Matt went monochrome and chose the iconic Lampe Gras 205 table lamp,  a cheeky Seletti hanging Monkey light, the De Padova Tools dinning table in frosted soft touch black glass, The controversial L.O.V.E carillon by maurizio Cattelan, the uber rock Industry Collection outdoor dining chair, and a set of drinking glasses from the Machine collection by Diesel for Seletti.

Lakshmi chose a fanciful mix of pieces starting with the Spun brass sugar bowl from the Diesel Cosmic Diner collection for Seletti, the Melania vase from the Hybrid collection from Seletti, a stunning splash of colour with the MRND Maria Teresa lamp as well as the Vegas 'L' both from Seletti, An Iconic Albareta armchair from Depadova and a hint of Holland with the Multidish platter from Seletti

Lakshmi chose a fanciful mix of pieces starting with the Spun brass sugar bowl from the Diesel Cosmic Diner collection for Seletti, the Melania vase from the Hybrid collection from Seletti, a stunning splash of colour with the MRND Maria Teresa lamp as well as the Vegas 'L' both from Seletti, An Iconic Albareta armchair from Depadova and a hint of Holland with the Multidish platter from Seletti

Duncan started his selection with the gold plated Goldies duck from Seletti, a Giant Burlesque monkey candelabra from Seletti, an original take on an espresso cup Cosmic Diner collectio by Diesel for seletti, the ultimate leather Square 16 sofa from De Padova,  a timeless classic Tondo armchair also from De Padova, and ended off with a blackbird ceramic plate from the Seletti Wears Toiletpaper collection.

Duncan started his selection with the gold plated Goldies duck from Seletti, a Giant Burlesque monkey candelabra from Seletti, an original take on an espresso cup Cosmic Diner collectio by Diesel for seletti, the ultimate leather Square 16 sofa from De Padova,  a timeless classic Tondo armchair also from De Padova, and ended off with a blackbird ceramic plate from the Seletti Wears Toiletpaper collection.

Elvis chose a collection of contemporary pieces; the Twitable cage from Seletti along with the architectural storage jars from the Palazzo dinner service by Seletti, a versatile black Sundance directors indor/outdoor chair from De Padova, the Linea fluorescent lamp from Seletti in a fresh lemon yellow and added a pop of pattern with the Small outdoor table from the Industry Collection by Studio Job for Seletti.

Elvis chose a collection of contemporary pieces; the Twitable cage from Seletti along with the architectural storage jars from the Palazzo dinner service by Seletti, a versatile black Sundance directors indor/outdoor chair from De Padova, the Linea fluorescent lamp from Seletti in a fresh lemon yellow and added a pop of pattern with the Small outdoor table from the Industry Collection by Studio Job for Seletti.

Goodbye Maddalena

It is with great sadness that we heard of your passing Maddalena De Padova, you were an inspiration: from honoring impeccable design, to sharing your love of that design with us. 

"Elegance is an attitude; A woman who did everything possible for Italian design! Her sense of beauty imparted to us through the magnificence of understatement, simplicity and living with soul. Thank you for sharing your vision with me and the world, you were unique and we will carry your vision into the future." Julia Day - Generation.


De Padova

The concepts of venture and adventure not only share the same sounds, they are often one the metaphor for the other. De Padova’s life gives this metaphor its strongest sense. Right from the start, a trip and an adventure to Northern Europe were the omen under which the company debuted in 1955. The search for something new and modern was the energy that powered and steered Maddalena and Fernando towards a different way of living. Many other trips followed this first journey, not surprisingly, given that Maddalena had been, in her youth, a hostess for the Aeroline Italiane airline. She was a strong believer that travelling helps you to free yourself from your family nest and broaden your horizons. 

Experimenting her instincts first hand, following her innate curiosity spiced with a pinch of risk , has always been the fire that ignited her choices. Likewise, her quest for independence (not easy for a girl who became a businesswoman in the 50s) assisted her up to 2004 when, supported by partnerships with the best designers of her time, she won the ADI Compasso d’Oro for her career, as well as many other awards won along the way. Her strong personality left its mark in the first showroom in Via Montenapoleone and continued in the Corso Venezia big space on the corner with Via San Damiano, which soon became one the most exclusive addresses in design. 

“It’s De Padova” (“È De Padova”) has always signified a way of being and an awareness – hers – before meaning the source of a furniture item, making it both a brand name and a synonym for quality. 

The perfect double-definition that identifies a whole world: the designers from which she bought and re-sold furniture elements and accessories, were also her personal friends and mentors in taste and beauty that she then, in turn, spread from Milan to the rest of Italy. In doing this, she founded an innovative style of what should surround our daily lives as well as an original way of communicating it. Combining modernity with tradition, trend with experimentation, technology with craftsmanship, anonymous and signature design, Europe’s organic atmosphere with America’s strictest Calvinism; focussing on details and context, favouring simplicity and order and – in brief – introducing a different protocol defining how space, at home and in the office, should be lived are all the key points of a very well-defined taste. Maddalena established herself within the creative and economical effervescence of the sixties, by renewing her catalogue in line with the time, following connections and personalization whereby a decoration is not just a trimming but also an inventive functional harmonization of shapes, lines, materials and colours. 

And where composition is the essence. George Nelson, Alexander Girard and Ray Earmes (brought together in the ICF De Padova production, licenced by Miller), Ross Little, Pierluigi Cerri, Achille Castiglioni (who cooperated with her in important outfittings), Vico Magistretti and Ferruccio Laviani (who assembled the corporate identity in the mid-80s) and Patricia Urquiola have all played their part in this journey that since 1967, following the loss of her beloved Fernando, she led alone. The important decision of selling the IFC plant in 1979 while launching brand furniture editing by mixing the shaker principles with those of Dieter Rams and the simple intuitive Italian style are punctuation marks in a vital and rigorous design that is rightfully part of history. Ten years ago, she celebrated the 50th anniversary of this long adventure marked by the charming development of a strong guide of style. This journey took a new turn in 2015 with a new company direction that remains inescapably encompassed in that determination, passion and elegance that made Maddalena De Padova world renown.